Valigie Rosse

4 Reasons for Creating a Videographic for Your Brand

Videographics are the perfect compromise between text and video. It’s a dynamic way of delivering data, statistics, graphs, and other information. The combination of graphic design and motion animation is also commonly known as motion graphics. Add sound to it, and you got modern videographics. By combining these three elements, content is delivered and understood better by the audience. Its primary use is to explain difficult concepts in simple, visual terms.

Businesses are using videographics to attract and engage viewers through a well-designed message. Visually rich compositions in 2D or 3D graphics are created by fusing videography illustration and typography. Then, the short video-like pieces are released and marketed online. The audience consumes the information much faster from a videographic than plain texts or traditional video presentations. They’re excellent communication tools, especially for enterprises wanting to convey tricky messages about IT, healthcare, and similar high-tech markets.

A videographic uses animation, kinetic text, and audio according to a script. Primarily, the videographic seeks to deliver essential information as briefly as possible. Secondly, it tells a compelling story that captivates the viewer.

Surveys show that websites with videos on their first page increase client conversions by around 80%. More so, 92% of mobile users share videos with their friends. That’s why businesses deploy videographics – because they work. People are more attracted to videos than any other kind of media content. It’s more accessible and sharable for the everyday viewer, said John O. from twiftnews.

Now that we sorted through some technicalities, let’s find out the four advantages for creating a videographic for your brand:

Additional engagement

Videographic content is more sharable on social media. They’re usually short and informative, with attractive thumbnails. Well-designed pieces engage viewers through vivid animations and are often the enablers of eureka moments. By prompting “aha!” instances in the audience after explaining a concept, the videographic gratified a potential subscriber. Not only is he more likely to interact with your firm, but he’s more inclined to share with friends and family.

There’s also a practical effect of shorter videos. Smaller files transfer easier and require less buffer time and stocking space. The visual aspect is infinite as it relates to art design. Nonetheless, there are plenty of effective tried-and-tested ways that can satisfy corporate needs. Some 51% of marketing experts agree that videos are the best Return on Investment (ROI) content out there.

Better conversion rates

As humans, we process video 60,000 times faster than text. Our brain captures information much easier from video and sound than decoding text.

The high adaptability of videographics means that you can use them for different purposes: tutorials, reviews, endorsements, etc. Most businesses can profit from videographics in this age of fast-paced scrolling. It can attract new followers. For instance, let’s presume your brand is on Facebook. A potential follower is more likely to see one of your videographics on his wall than discovering one of your products/services on his own. Generally, most people have auto-play options enabled for feed videos. After reading your core message and hearing a convincing story, the person gets to know your brand. The individual gets familiar with you through artwork and forms a valuable first impression. It’s a strategic communication tool that’s effective and easy to use.

More search visibility

Take into account that YouTube is the second biggest search engine after Google. That means that videos are going to be a focal point for most search engines. By using correct titles, tags, and meta-descriptions, you could exponentially increase your visibility online. Don’t forget to add Search Engine Optimization (SEO) improvements to your video files.

Videos are slightly more present online. Around 55% of people watch internet videos every day. In 2017, 69% of the world internet traffic came from video interactions. The figure rapidly increased with the global pandemic. There’s a strong indication that videos are getting the better out of the Search Engine Results Pages (SERPs). To put it into perspective, searching “how to make pizza” on Google lead to four videos out of eight total results.

One Forrester study found that websites with videos are 53 times more likely to rank higher on Google’s first page. Mostly because of a metric that examines how much did a user engage with the page. It also considers the total time spent on the page – the more, the better. Captivating videos will keep the surfer glued to the monitor and bring you super stats.

Software as a Service (SaaS) websites or high-tech businesses almost always have videos on landing pages. They’re used to educate and convert viewers but also to increase the “dwell time.” Short videos are more likely to be played to the end. So, that means around two minutes for each visitor. It will certainly add up!

Expresses professionalism

The more you help and educate your viewers, the more trust you’re going to get. You can strengthen customer loyalty through the added value of an informational. One way or another, having a good reputation will help you in the long run.

There are even short-term benefits for those who want to influence customer perception. For instance, a firm might use a videographic to explain the benefits of hiring them over their competitors. Production professionals can alter the script and visuals to influence the customer to initiate contact as soon as possible.

Videographics are great tools for brands and companies in different sectors. The versatility of the video content allows for many marketing uses. Video tutorials and guides are being suggested by search engines more and more. Videographics are more engaging than text and provide better conversion rates. They’re also perceived as more professional if designed appropriately.  

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