Investing in a new website is an important decision for any business, large or small. Your website is the face of your brand in the online world, the place your potential customers come to gain a thorough understanding of who you are and what you do. When done right, a new website will work like a machine for lead generation.
However, if not done right, it can end up in disappointment. So, what are the things you need to keep in mind when designing your business website? What are the most important factors to consider?
Read on to know how you can make your website the right way. If you are looking for the best government website builders, you can always connect with us.
1. Identifying Your Users
This might be a no-brainer, but you’d be surprised how many website projects have been completed without a proper user profile analysis. To build a website that meets the needs of your key audiences, the first thing you need to do is research who these people are and why they come to your site.
It’s not uncommon for a company to have multiple primary user groups. For example a website for a medical clinic would likely select its patients as its primary audience. However, if health professionals working at the clinic also access the website to update customer information, schedule appointments, respond to public inquiries and post updates, then internal health professionals should also be considered primary users.
2. Improving Your Visual Brand
Logo, color scheme, or other such factors are all things to consider when investing in building a website. The clearer, more consistent, and more contemporary your branding is, the more visually appealing your website will be. However, it’s important to remember that the website development team you hire is probably not responsible for the branding of your website. Hence, you need to come to the table with your branding guidelines in hand.
3. Mobile Friendliness
51% or more of worldwide web traffic is coming from mobile devices. So, skipping responsiveness is one of the surest ways to stifle your website from success. You want to make sure your design is optimized for how images, text, logos, and other elements look on smaller screens since many of your visitors are accessing your website from a tablet or cell phone. Ask your website development company if they are familiar with mobile design, sensory design, and adaptive design.
4. Include Call to Action
Forgetting to put a call to action (CTA) on every page might mess with the functionality of your website. So, make sure you have relevant CTA included in your website.
What is a call to action? It’s a statement or question that motivates site visitors to do something. For example, “Follow us on Facebook” at the end of your blog post inspires readers to take action by following your business on social media.
As a rule, each page of your website should have at least one CTA. Also note that when you place a call to action on your site, visitors should immediately be able to perform the suggested action by clicking the button.
These are the key factors to keep in mind when designing your business website. If you are looking for the best government website designers and builders, you can always connect with us.