The pandemic has affected all types of businesses except for a few. Business firms dealing with masks and sanitizers have earned a lot. Apart from them, Video Content Platforms have also gained a lot of audience and cash. Their customer engagement has increased vigorously. There has been an impeccable increase in the number of followers, likes, subscribers, comments, and shares. Within a short span of 2-3 years, the content marketing and video marketing industry has emerged victoriously.
Both industries have innovatively restructured the dimensions of the Internet. Let us know about the dimensions which one should focus upon so as to drive more customer engagement.
A Vlog is far better than a blog. It is because visual communication is totally a treat to an eye. 90% of the total Internet users prefer video blogs rather than content blogs. They claim that the blogs turn out to be monotonous. Nowadays, many Vlog agencies are readily available in the market which delivers quality services to its customers. Making a Vlog is tougher than a Blog.
However, making Vlogs assure you of a comparatively more audience. Do not try making it extraordinary and cumbersome since it is totally fruitless in the Internet World.
Many people try to connect through virtual mediums. The webinar or web conferencing is an excellent way of promotion. You can drive more audience by assuring them of electronic certificates. Webinars are best suited for oral discussions. You can talk about your products and get reviews from your customers. While conducting a webinar, you must consider the preferences and choice patterns of your customers. It is necessary not to deviate from the main topic.
3. Product Review
A lot of customers see content related to product reviews. Videos based on product reviews seldom do well in the Internet Industry. Most of the buyers undergo careful scrutiny before purchasing products like phones, laptops, sanitizers, and many more. In short, they get the opportunity to enhance their purchase decision.
4. Personalized Video
A personalized video is one of the easiest ways of connecting with your customers. You need to make videos in which you must talk about your journey. Through such videos, you can show that you really care about the needs and preferences of your employees, laborers, customers, and many more. Even people are download and convert their favorite videos in audio to listen later. These content videos are watched as well as appreciated by all.
5. Behind the scenes
Storytelling is an art and it can be mastered through one’s experiences. It effectively conveys the company culture. You can create pranks, film out the efforts of the backend team, and so on.
Testimonials have been the most effective till date. A video session with your past customer can drive a lot of audiences. It can change the destiny of your company. Creating testimonials of your customers with freebies play an inherent role in building customer engagement.
7. Interview/ Q and A
Interview and FAQ sessions are incredibly amazing for driving lots of audiences. It is necessary to maintain the dignity of an interview. The interview should not lose its direction. It can be funny, inspiring, motivational, and so on. In the interview video contents, interaction with the audience is necessary so as to add more vibrancy to it. The better the interview sessions are, the better will be your credibility in the market.
It is mandatory for creating video content that people would love as well as appreciate. Creating content for which there is no demand is useless. It is a sheer waste of time, money, and efforts.