Social media marketing is incomplete without graphics. According to the latest research on social media activities, people are found getting more engaged in visual graphics like images, videos, GIFs, etc.
Facebook images generate 2.3X more engagement, Tweets with images accumulate 150% more retweets. The same happens with your Instagram and other popular platforms. Yes, they do spend some time reading the textual content, but they show more interest in graphical content.
As a consequence, marketers are now found using classic tools to create the most engaging high-quality graphics for their audiences. No matter what social channel you prefer for marketing if you are not using images, you are deprived of being visible to your targeted customers.
Therefore, when you hire social media marketing services in Delhi or other regions, make sure you invest more time in sharing images and other visual contents.
Here in this context, we have listed down some best graphic design tools that help to create engaging social media images for marketers.
4 Best graphic design tools that help to create social media images
- Canva: Canva is the first love for graphic designers. With its amazing features, hundreds of templates, illustration assets, multiple fonts, and stylings, it has managed to reach out to the hearts of 10 million users just within 5 years of its launch.
Canva comes with an easy, convenient, drag, and drop interface. Both beginners and professionals can access this tool to create pros. The image library and the professional templates are enough to create presentations, graphics, posters, and images, with little effort.
Although Canva offers less flexibility and customizing factors, you can develop your desired image based on the given options. The tool is available in both free and paid versions. The free one includes a large library of images, icons, layouts, text styles, shapes, etc. While the premium version has a greater number of resources.
- Skitch: Are you thinking about posting something interesting on social media? Well, a screenshot of all your employees or happy customers can add value to your brand. But wait, don’t use the simple screenshot that you have taken from your phone or laptop. Make use of Skitch, the pro screenshot tool that comes up with a Cmd+shift+5 keyboard shortcut on Mac.
Skitch has beautiful annotation features. You can use this tool to circle, blur, and add text just by double-clicking on it. No matter how dull your screenshot looks like, you can enhance its beauty using the features of Skitch.
- Desygner: Desygner is a mobile-based graphic design app that works on both Android and iOS platforms. You can get the same smooth finish as Canva using this mobile-friendly graphic design tool.
Desygner has a library of templates with free images and design elements like shapes, icons, styles, etc. In fact, you can create your own collection and store it in the library itself.
Unlike other tools, Desygner allows you to customize your images and text settings with high convenience. You have the access to pull the list of all layers, select, deselect, and rearrange image elements in just a few touches.
If you are looking for a free, quickly creating design tool, Desygner is the best option. The tool is highly preferred while creating images for social media platforms.
- Snappa: Scrolling your social media newsfeed you may have come across high-quality images with a well-designed text multiple times. Mostly the high-branded posts display such striking graphics. Any idea of how they do it? All credits go to Snappa!
Snappa is a perfect designing partner for social media enthusiasts. Marketers who are dedicating their precious time to social media marketing find this tool too convincing. Now we just tell you why.
Snappa is featured with a template library, background images, different styles of texts, shapes, etc., enough to create a vibrant image for social media. Here you also get the freedom to edit your text using the sidebar, adjust the font, alignment, line spacing, size, and so on.
Need more reason? You can even enjoy a toggled-grid view, layer arrangement tool, and social media sharing options on the tool itself. Use the free plan or go for the advanced premium version to get the best access.
The aforesaid tools are just a few. If you browse online you will witness plenty of such tools with different features. However, the design tools mentioned above are the most frequently used ones and have high preferences.
Are you interested in hiring white label services like SEO, SMO, PPC, etc.? Cool! But make sure you don’t forget to create visual graphics while paying more attention to digital marketing strategies.